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Regional Chef Culinary Sales - Western Region in Los Angeles, CA at Welbilt

Date Posted: 5/28/2019

Job Snapshot

Job Description

Demonstrated team leader. Sales oriented. Drives Results. Is this you? If so . . . then you could be our next Regional Chef at Welbilt, Inc.*   As Regional Chef – you will be primarily responsible for leading all culinary-sales activities towards the attainment of the assigned (rep groups) regional sales plan, goals and targets and grow incremental sales above the current sales plan figures for Convotherm 4. The Regional Chef will be tied to and responsible for the financial metrics of Convotherm and Merrychef, within their region. The lead function is to grow sales of 'Culinary High Touch' equipment thru targeted end-user demonstration, channel partner training and education, culinary development and execution of a strategic sales process. Leveraging these activities and developing regional customer relationships, bundled solutions will be pulled thru the sales channel to aid growth and product recognition for other associated Welbilt brands & products.   Reporting directly to the Director of Culinary Sales, this position is located remotely.  This position will cover California, Nevada, Oregon, Washington, Alaska, and Hawaii.   We put the 'fast' in fast food and the refinement in fine dining. We put the icy refreshment in sodas and the 'rocks' in signature cocktails. Be part of an industry that touches every life. Advance your career with the leader in foodservice innovation!   Essential Job Functions:
  • Sales Generation: Execute Culinary-Sales strategy, leading with expert application skills, equipment knowledge and industry acumen to effectively conduct solution selling, demonstrations, training, culinary development, consultative follow up and ongoing support. Work directly and in partnership with regional AVP's, PSM's, Rep Groups, Channel Partners, targeting key regional general market and chain customers to grow incremental sales of Convotherm, Merrychef and other Welbilt brands.
  • Regional Training & Education: Execute monthly rep training, field demonstrations and segment workshops for channel partners and end-users within respective region. Coordinate the schedule of events in the region, drive for targeted end-users, execute the assigned curriculum and measure the effectiveness and net result of the segmented training and workshops.
  • Customer Development and Management: Develop and manage customer relationships in region, maintain opportunity tracker data and prioritize activity. Follow-up on customer leads generated by the regional demonstration program in collaboration with the Rep Groups, AVP's, PSM's and channel partners to convert leads into sales, conduct menu development and product testing to meet customer requirements and provide end-user equipment training and ongoing support to maintain key relationships.
  • Trade Show and Industry Activity: Plan and participate in regional and national trade shows, industry seminars, channel partner group activities, and Tampa-based Welbilt University events. Additionally, the regional chef will network with and engage key influencers at regional culinary schools, ACF chapters and relevant professional organizations to grow relationships and brand awareness with these channel partners and customers.
  • Business Planning, Sales & EBITA Targets: Fulfill the financial control and risk management responsibilities inherent in the position. Support the process for annual operating and sales plans; including, implementation of agreed strategies, optimizing the effectiveness of the Regional Chef program, achieving agreed targets for sales and profit margins and ensuring expenditure is commensurate with sales activity and aligned with budget.

Job Requirements

Job Requirements:                
  • Bachelor’s Degree; and a minimum of 8 years of Culinary Arts, Hospitality Management or professional food service equipment experience is required.
  • Will consider a minimum of 12 years of experience and success within similar competitor brands, chef sales programs or regional relevant industry in lieu of education.
  • Must be ServSafe Manager; ACF; CFSP certified.
  • Possess a high standard of culinary expertise in conjunction with business acumen and proven selling techniques, that together helps grow incremental sales in the region.
  • Ability to travel domestically and internationally up to 60% of the time is required.
  •Welbilt, Inc. designs, manufactures and supplies best-in-class food and beverage equipment for the global foodservice market.  Welbilt offers customers unparalleled operator and patron insights, collaborative kitchen solutions, culinary expertise and world-class implementation support and service, whether locations are around the corner or across the globe.  With operations in the Americas, Europe and Asia, the company has a portfolio of best-in-class brands including Cleveland, Convotherm®, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln, Manitowoc® Ice, Merco®, Multiplex®, Merrychef®, and Manitowoc® Beverage Systems.

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