Product Sales Manager, Crem in New Port Richey, FL at Welbilt

Date Posted: 11/17/2019

Job Snapshot

Job Description

Consider joining the Welbilt family! We are looking for people with an entrepreneurial spirit, a passion for excellence and the inspiration to drive the future of the food industry!

We are Welbilt! We are pioneers and innovators. Our industry knowledge and insights stretch back nearly a century, from the original founding of the Hirsch brothers’ Welbilt Stove Company in 1929. We design, manufacture and supply best-in-class food and beverage equipment for the global foodservice market. We attract talent and build careers. We empower you to grow with us. We recognize you and reward you. We win together as one team.

The Product Sales Manager is the territory expert of his/her product line(s) in the defined territory. The position executes all required external product trainings to sales teams, channel partners, and key customers. S/he provides territory feedback on product features, performance, and positioning vs competition to the FMM/Prod. Mgr. S/he supports sales teams in lead generation and conversion if appropriate.  The PSM is the tactical day-to-day interface with the rep community, dealer base, buying groups, and strategic accounts delivering those tools and messaging created by the FMM/Prod. Mgr. to the market.

Reporting directly to the VP Crem Americas, this position is based remotely.

Major Accountabilities:

  • Product trainings to external commercial teams
  • Tactical support of lead generation and conversion
  • Feedback on MFS and competitive product and strategies to FMM/Prod. Mgr.
  • Help execute field trials in NPI process

Job Requirements

Essential Job Functions:

  • Act as training and field application expert for the respective product line(s) in the territory externally; answer all product usage and performance related questions from the commercial teams, reps, and dealers.  Serve as key contact point for the territory of tactical issues on training, product application, and site sales calls with the rep teams.
  • Deliver product training programs for external sales personnel in the territory (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer

  • Tactically support sales teams in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.

  • In collaboration with territory service, sales and marketing teams monitor product performance and customer satisfaction, communicating such information back to the FMM/Prod. Mgr. (incl. delivery, quality, warranty, technical support)

  • Execute territory training programs for buying groups, key accounts, dealers, consultant “lunch and learn”, and other end user focused opportunities

  • Collect, structure and provide feedback on product performance vs competition and competitor actions to FMM/Prod. Mgr.

  • Support field trials by ensuring appropriate training of all involved participants

  • Support sales team on large national account or strategic account sales opportunities

Job Requirements:

  • Bachelor’s Degree in Marketing, Business, Culinary, or related and a minimum of 10 years of professional experience. 16 years of experience in Lieu of degree.
  • Ability to travel 50% of the time.

  • Knowledge of relevant product and applications

  • Excellent training and communication skills, ability to address different audiences

  • Experience in training and service area in foodservice equipment or related industry preferred

  • Familiarity with key sales concepts of product performance, customer satisfaction, and field product application

  • Good interpersonal skills, ability to connect with different audiences quickly

Working Conditions:

  • Ability to work in an office lift 50 Pounds

Welbilt, Inc. provides the world’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Our innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. Our portfolio of award-winning product brands includes Cleveland™, Convotherm®, Crem™, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc®, Merco®, Merrychef® and Multiplex®. These product brands are supported by two service brands: FitKitchen®, our fully-integrated kitchen systems brand, and KitchenCare®, our aftermarket parts and service brand. Headquartered in the Tampa Bay region of Florida, supported by over 5,800 employees and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, we sell through a global network of over 3,500 distributors and dealers in over 100 countries. For more information, visit


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