Product Marketing, Manager in Mississauga at Welbilt

Date Posted: 5/23/2018

Job Snapshot

Job Description

Have you been looking for the chance to use your expertise to make a real difference in an organization?

The Product Marketing, Manager is responsible to develop and implement the best global positioning of the brand in the competitive market place. Specifically, s/he determines the brand identity and develops the brand messaging specific to the target customer segment. S/he works with the internal teams and external support as required to create all relevant advertising, sales, and promotion and communication material in line with corporate standards. S/he works closely with the regional commercial teams to identify requirements and opportunities as well as ensure most effective positioning of the brand.

Reporting directly to the Product Manager, this position is in Mississauga, ON.

We put the 'fast' in fast food and the refinement in fine dining. We put the icy refreshment in sodas and the 'rocks' in signature cocktails. Be part of an industry that touches every life. Advance your career with the leader in foodservice innovation! 

Job Responsibilities:     

  • Define global brand strategy by customer segment, channel stage and region
  • Create globally consistent brand identity and region / market specific positioning in line with product strategy
  • Develop brand messaging as well as verbiage and imagery (including website, social media, video, print, etc.) for regional commercial teams
  • Define annual brand marketing plans in collaboration with regional commercial teams and support execution by defining required materials
  • Support regions in effective execution of brand marketing plans for maximum impact
  • Maintain close relation with key opinion makers and decision makers to identify brand positioning opportunities
  • Regularly benchmark relevant competitors and conduct voice of customer / panel studies to identify improvements
  • Develop and manage budgets to support marketing activities and sales goals

Job Requirements


  • Must have completed a Bachelor’s degree in Marketing, Brand Management. MBA is an asset.
  • Minimum 8 years’ experience in marketing. Deep industry insight required, ideally MFS history and experience.
  • Multiple languages is an asset
  • Proven track record in positioning and developing brands, ideally in a multi-brand environment
  • Experience in channel marketing in a b-2-b environment is welcomed
  • Experience in foodservice or related industry is a plus
  • Ability to work in a global team, cross-functional is a must
  • Strong strategic thinking and implementation skills

Welbilt is an equal opportunity employer which values diversity in the workplace. We are therefore happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation in order to participate in the hiring process, please contact us to make your needs known in advance.

*Welbilt– Mississauga, Ontario Canada manufactures a full line of commercial ovens, ranges, griddles, grills and counter top cooking equipment (including food warmers, cheesemelters, deck-type gas ovens, countertop electric ovens, refrigerated worktables, equipment stands, refrigerated equipment stands, fryers, griddles, hotplates, deck-type electric ovens, restaurant electric ranges, heavy-duty electric ranges, charbroilers, convection ovens, heavy-duty gas ranges, restaurant gas ranges, stock pot stoves, broilers and salamanders).