Mgr Field Marketing I in Shanghai at Welbilt

Date Posted: 3/27/2018

Job Snapshot

Job Description

Job Title: Field Marketing Manager

Position Summary


1. Act as expert for the respective product line in the region externally and internally; answer all product usage and performance related questions from the commercial teams, serve as key contact point of the global product line teams.

2. Develop, plan and deliver product training programs for external and internal sales personnel (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer

3. Tactically support sales teams (internal and external) in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.

4.  In collaboration with regional service, sales and marketing teams monitor product performance and customer satisfaction and develop and implement improvement strategies (incl. delivery, quality, warranty, technical support).

5.  Produce pricings for the region, oversee production of price lists.

6.  Manage regional Manitowoc University program for product area incl. planning, delivery, closing.

7.  Collect, structure and provide feedback on product performance vs competition and competitor actions to global product line teams.

8.  Support field trials by ensuring appropriate training of all involved participants.
Major Accountability
1.  Product trainings to internal and external commercial teams
2. Tactical support of lead generation and conversion
3.  Regional price lists support
4.  Feedback on MFS and competitive product and strategies to global / regional teams
5.  Improvement strategies to drive product performance and customer satisfaction Management of        field trials in NPI process.
 Key Tasks and Responsibilities  
1.  Deep knowledge of relevant product category and applications. 2.   Good understanding of regional commercial process, incl. sales, mktg., kam, distribution development as well as involved stakeholders (e.g. mfg reps, distributors, etc.)3.   Excellent training and communication skills, ability to address different audiences.4.   Experience in training and service area in foodservice equipment or related industry preferred.5.   Solid analytic skills allowing performing and interpreting data analysis.6.   Familiarity with key concepts of product performance, customer satisfaction, pricing analytics. 7.   Good interpersonal skills, ability to connect with different audiences quickly.8.   BA, marketing, engineering or culinary degree required, MBA a plus.

Job Requirements

Job Title: Field Marketing Manager

Position Summary


1. Act as expert for the respective product line in the region externally and internally; answer all product usage and performance related questions from the commercial teams, serve as key contact point of the global product line teams.

2. Develop, plan and deliver product training programs for external and internal sales personnel (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer

3. Tactically support sales teams (internal and external) in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.

4.  In collaboration with regional service, sales and marketing teams monitor product performance and customer satisfaction and develop and implement improvement strategies (incl. delivery, quality, warranty, technical support).

5.  Produce pricings for the region, oversee production of price lists.

6.  Manage regional Manitowoc University program for product area incl. planning, delivery, closing.

7.  Collect, structure and provide feedback on product performance vs competition and competitor actions to global product line teams.

8.  Support field trials by ensuring appropriate training of all involved participants.
Major Accountability
1.  Product trainings to internal and external commercial teams
2. Tactical support of lead generation and conversion
3.  Regional price lists support
4.  Feedback on MFS and competitive product and strategies to global / regional teams
5.  Improvement strategies to drive product performance and customer satisfaction Management of        field trials in NPI process.
 Key Tasks and Responsibilities  
1.  Deep knowledge of relevant product category and applications. 2.   Good understanding of regional commercial process, incl. sales, mktg., kam, distribution development as well as involved stakeholders (e.g. mfg reps, distributors, etc.)3.   Excellent training and communication skills, ability to address different audiences.4.   Experience in training and service area in foodservice equipment or related industry preferred.5.   Solid analytic skills allowing performing and interpreting data analysis.6.   Familiarity with key concepts of product performance, customer satisfaction, pricing analytics. 7.   Good interpersonal skills, ability to connect with different audiences quickly.8.   BA, marketing, engineering or culinary degree required, MBA a plus.

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