Marketing Analyst in Shreveport, LA at Welbilt

Date Posted: 3/9/2018

Job Snapshot

Job Description

Does this describe you?  Analytical. Creative genius. Detail oriented. . . . If so, then you could be our next Marketing Analyst at Welbilt, Inc.   As Marketing Analyst – you will assist the product management and sales teams in the development of product and market strategies by conducting market analysis while providing “day-to-day” support to help manage the marketing mix and improve decision making.   Reporting directly to the Director Product Management; this position is located at Welbilt’s Frymaster facility in Shreveport, Louisiana*.   We put the 'fast' in fast food and the refinement in fine dining. We put the icy refreshment in sodas and the 'rocks' in signature cocktails. Be part of an industry that touches every life. Advance your career with the leader in foodservice innovation!   Major Accountability:  
  • Developing and maintaining sales spec sheets
  • Managing all electronic and print material related to catalogs
  • Becoming the product subject matter expert
  • Responsible for managing interaction with Sales Team
  Essential Job Functions:  
  • Research economy, industry, market, customer and competitor information for all product categories (hot or cold side).
  • Analyze monthly product sales reports for trends affecting the company.
  • Identify, analyze, and track industry trends of equipment purchases, competition, distribution, customer segments and chain accounts.
  • Responsible for Voice of the Customer (VOC) process regarding new product introduction and existing product improvement.
  • Working with product managers to establish pricing recommendations that meet profit objectives and are competitive in the market place. 
  • Develop structure and content of price lists to interface with Welbilt Marketing team.        
  • Maintain all equipment prices.

Job Requirements

Job Requirements:  
  • Bachelor’s degree; preferably in Sales/Marketing; with a minimum of one year of relevant work experience is required.
  • Excellent analytical and problem-solving skills.
  • Strong computer skills – must be proficient in Excel.
  • Must have the ability to maintain strong customer relationships.
  • Excellent interpersonal and communication skills – written and verbal.
  • Ability to travel up to 10% of the time – required.
• In addition to industry-leading fryers, the Welbilt – Shreveport, Louisiana operation (Frymaster) manufactures commercial fryer filtration equipment (built-in and portable), foodservice equipment computers, water-bath rethermalizers and ovens. The facility in Shreveport is a division of Welbilt.   Welbilt, Inc. (formerly Manitowoc Foodservice, Inc.) designs, manufactures and supplies best-in-class food and beverage equipment for the global foodservice market. Welbilt offers customers unparalleled operator and patron insights, collaborative kitchen solutions, culinary expertise and world-class implementation support and service, whether locations are around the corner or across the globe. With operations in the Americas, Europe and Asia, the company has a portfolio of best-in-class brands including Cleveland, Convotherm®, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln, Manitowoc® Ice, Merco®, Multiplex®, Merrychef®, Servend® and Manitowoc® Beverage Systems.


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