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Director Field Marketing in New Port Richey, FL at Welbilt

Date Posted: 4/16/2019

Job Snapshot

Job Description

Are you a strategic marketeer, with proven sales expertise, and champion of profitability whose looking to take a brand to the next level in the world of foodservice equipment?  Then look no further . . . your future awaits as our next Field Marketing Director for Welbilt.

As Field Marketing Director, this person is the champion of the product line (Garland, Lincoln, Cleveland) in a defined region.  In close collaboration with the global product marketing teams, the position holder provides all required internal and external product trainings to sales teams, channel partners, and key customers. S/he supports sales teams in lead generation and conversion as appropriate. Internally, s/he serves as focal point for regional feedback on product features, performance, and positioning vs competition to the global product marketing and product management organization.  The Director is focused on the strategic aspect of product commercialization to the market creating an overlying plan in product training, direct sale tools and messaging, competitive comparisons, and standardized material for their brand(s).
Reporting directly to the VP of Marketing US & LATAM, this position is based in our New Port Richey site or may work remotely.
We put the 'fast' in fast food and the refinement in fine dining. We put the icy refreshment in sodas and the 'rocks' in signature cocktails. Be part of an industry that touches every life. Advance your career with the leader in foodservice innovation!
Major Accountability:

  • Product trainings to internal and external commercial teams
  • Tactical support of lead generation and conversion
  • Regional price lists support
  • Feedback on Welbilt and competitive product and strategies to global / regional teams
  • Improvement strategies to drive product performance and customer satisfaction
  • Management of field trials in NPI process

Essential Job Functions:

  • Act as expert for the respective product line in the region externally and internally; answer all product usage and performance related questions from the commercial teams, serve as key contact point of the global product line teams
  • Develop, plan and deliver product training programs for external and internal sales personnel (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer
  • Tactically support sales teams (internal and external) in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.
  • In collaboration with regional service, sales and marketing teams monitor product performance and customer satisfaction and develop and implement improvement strategies (incl. delivery, quality, warranty, technical support)
  • Produce pricings for the region, oversee production of price lists
    Manage regional University program for product area including. planning, delivery, closingCollect, structure and provide feedback on product performance vs competition
  •  and competitor actions to global product line teams
  • Support field trials by ensuring appropriate training of all involved participants

Job Requirements

Basic Qualifications: 

  • Bachelors in Marketing, Engineering or a Culinary degree and 10 years of experience in training and service area in foodservice equipment or related food industry required.
  • Good understanding of regional commercial process, incl. sales, mktg., kam, distribution development and stakeholders
  • Deep knowledge of relevant product category and applications
  • Excellent training and communication skills, ability to address different audiences
  • Solid analytic skills allowing to perform and interpret data analysis
  • Familiarity with key concepts of product performance, customer satisfaction, pricing analytics
  • Good interpersonal skills, ability to connect with different audiences quickly
  • Domestic travel up to 75% of the time is required.  

Welbilt, Inc. designs, manufactures and supplies best-in-class food and beverage equipment for the global foodservice market.  Welbilt offers customers unparalleled operator and patron insights, collaborative kitchen solutions, culinary expertise and world-class implementation support and service, whether locations are around the corner or across the globe.  With operations in the Americas, Europe and Asia, the company has a portfolio of best-in-class brands including Cleveland, Convotherm®, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln, Manitowoc® Ice, Merco®, Multiplex®, Merrychef®, and Manitowoc® Beverage Systems. 


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