Product Marketing Specialist in Shreveport, LA at Welbilt

Date Posted: 6/27/2019

Job Snapshot

Job Description

Our brands lead the industry. Global markets offer abundant potential. Drive our sales growth by anticipating customer needs, identifying challenges and working with our product managers to deliver solutions.

We are Welbilt! We are pioneers and innovators. Our industry knowledge and insights stretch back nearly a century, from the original founding of the Hirsch brothers’ Welbilt Stove Company in 1929. We design, manufacture and supply best-in-class food and beverage equipment for the global foodservice market.We attract talent and build careers. We empower you to grow with us. We recognize you and reward you. We win together as one team.

As a Product Marketing Specialist, you will assist the product management and sales teams in the development of product and market strategies by conducting market analysis while providing “day-to-day” support to help manage the marketing mix and improve decision making by PL Marketing/Product Management leadership.

Reporting directly to the Director Product Management, this position is based in Shreveport, LA*.

Major Accountability:

  • Developing and maintaining sales spec. sheets

  •  Managing all electronic and print material related to catalogs

  •  Becoming the product subject matter expert

  •  Responsible for managing interaction with Sales Team

Essential Job Junctions:

  • Research economy, industry, market, customer and competitor information for all product categories

  • Analyze monthly product sales reports for trends affecting the company

  • Identify, analyze, and track industry trends of equipment purchases, competition, distribution, customer segments and chain accounts

  • Responsible for Voice of Customer (VOC) process regarding new product introduction and existing product improvement

  • Working with marketing and/or product managers to establish pricing recommendations that meet profit objectives and are competitive in the market place

  • Develop structure and content of price lists to interface with Welbilt central marketing team

  • Maintain all equipment prices


Job Requirements

Job Requirements:

  • A Bachelor’s Degree in Sales, Marketing, or related field is required

  • A minimum of 2 years of experience in sales, marketing, or related experience is required

  • Proficient in Microsoft Office Suite

  • Excellent analytical and problem-solving skills

  • Excellent written, verbal, and computer skills

  • Must have the ability to maintain good customer relationships

Working Conditions:

  • Normal office environment

  • Some travel is required to attend tradeshows

Frymaster in Shreveport, Louisiana is an industry leader in the manufacturing of commercial fryer, fryer  filtration equipment (built-in and portable), foodservice equipment computers, water-bath rethermalizers and pasta cookers. The facility in Shreveport is a division of Welbilt, Inc.

Welbilt, Inc. provides the world’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Our innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. Our portfolio of award-winning product brands includes Cleveland™, Convotherm®, Crem™, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc®, Merco®, Merrychef® and Multiplex®. These product brands are supported by two service brands: FitKitchen®, our fully-integrated kitchen systems brand, and KitchenCare®, our aftermarket parts and service brand. Headquartered in the Tampa Bay region of Florida, supported by over 5,800 employees and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, we sell through a global network of over 3,500 distributors and dealers in over 100 countries. For more information, visit


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