Product Manager II in Parsons, TN at Welbilt

Date Posted: 12/4/2019

Job Snapshot

Job Description

Our teams are endlessly creative in their mission to build the world’s most incredible foodservice equipment for our customers. We think outside the box to design the most efficient and reliable components. Our mission is to bring innovation to life each and every day with visionaries like you.  


We are Welbilt! We are pioneers and innovators. Our industry knowledge and insights stretch back nearly a century, from the original founding of the Hirsch brothers’ Welbilt Stove Company in 1929. We design, manufacture and supply best-in-class food and beverage equipment for the global foodservice market. We attract talent and build careers. We empower you to grow with us. We recognize you and reward you. We win together as one team.


As Product Manager, you will be responsible for managing assigned product lines and categories, strategic and tactical leadership, management and implementation of product decisions within assigned product categories. This role is global including product management of assigned product(s).  Total product business volume responsibility is typically up to $100M globally.


Reporting directly to the Vice President and Managing Director, this position is based in Parsons, Tennessee*.


Major Accountability:

  • Product lifecycle and product roadmap development on a global scale
  • Manage NPI business case development and related marketing responsibilities 
  • Manage product market and price positioning, profitability, and support commercial activities
  • Collaborate with corporate MarCom and PL marketing teams to develop marketing materials/campaigns, web presence, sales tool development and product training events. 

Key Tasks & Responsibilities:

  • Product Life Cycle Management for assigned product categories and strategy for NPI initiatives; product refreshes; logical line extension.
  • Determine and manage product position for portfolio; prioritize all NPI; own MRD & PRD documents; write preliminary business case & supporting financial analysis; secure 'buy-in' for product initiatives; drive global marketing launch plans; coordinate field trials; dealer & channel partner product support, supports global sales initiatives.
  • Track margin; provide input to increase reliability and input to aftermarket services and products (extended warranty, monitoring, etc.).
  • Support ongoing competitive analysis for assigned product categories. Identify gaps in global product range for future NPI consideration.
  • Manage global customer satisfaction and customer life experience including monitoring and improving warranty performance, product upgrades, developing service initiatives and other programs to assure continuing revenue from long-life products.
  • Develop price positioning and distribution strategies which result in optimum market share and profitability. Work with PL/Regional marketing, sales, service, and other functional groups globally to ensure effective implementation of pricing and distribution strategies.
  • Conduct and report market research (market share, trends, etc.); assess end-user needs, evaluate and report on customer satisfaction including studies on market potential for new, redesigned, or existing products.  Assure market intelligence to capitalize opportunities.
  • Analyze product sales strengths/weakness.  Review sales forecast and collaboratively develop inventory plans to maximize profit and balance operating expense. Work with sales management to maximize product penetration strategy. Prepare global product launches.
  • Work collaboratively with PL/Central/Regional marketing teams to establish goals/objectives for advertising, promotion, web site, trade-show displays, and literature for assigned products.
  • Develop metrics to evaluate strategic and tactical execution.  Create quantitative metrics of success and securing funding for programs

Job Requirements

Job Requirements:

  • Bachelor’s Degree; preferably in Product Management, Marketing, Engineering or General/International Business; with a minimum of 7 years of Marketing or Product Management experience is required. Will consider 13 years of Marketing or Product Management experience in lieu of degree.
  • Sales experience through 1 or 2 global distribution channels is required. Durable capital goods experience is preferred.
  • Demonstrated product management and marketing skills
  • Excellent communication and interaction skills at all levels
  • Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
  • Teamwork orientation; ability to work collaboratively with cross-functional teams
  • Leadership, collaboration, negotiating skills and strategy development; business acumen and experience in business case development
  • Working knowledge of computer software; demonstrated competence with spreadsheets, database applications, and presentations
  • Typical office environment; Ability to wear all Personal Protective Equipment (P.P.E.) required.
  • Ability to travel up to 25% of the time.

*For over 40 years, Kolpak in Parsons, Tennessee has manufactured dependable, energy-efficient walk-in coolers, freezers, and refrigeration units for the foodservice industry under leading brand name Kolpak. The facility in Parsons is a division of Welbilt, Inc.


Welbilt, Inc. provides the world’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Our innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. Our portfolio of 12 award-winning product brands includes Cleveland™, Convotherm®, Crem®, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc®, Merco®, Merrychef® and Multiplex®. These product brands are supported by three service brands: KitchenCare®, our aftermarket parts and service brand, FitKitchen®, our fully-integrated kitchen systems brand, and KitchenConnect®, our cloud-based digital platform brand. Headquartered in the Tampa Bay region of Florida, supported by over 5,400 employees and operating 21 manufacturing facilities throughout the Americas, Europe and Asia, we sell through a global network of over 5,000 distributors and dealers in over 100 countries. For more information, visit


Welbilt, Inc. is an equal opportunity employer which values diversity in the workplace.  All applicants shall receive equal consideration and treatment in employment without regard to race, color, religion, ancestry, national origin, age, sex, marital status, familial status, medical condition, or any other status protected by law. All recruitment, hiring, placements, transfers and promotions will be on the basis of individual skills, knowledge, abilities, and business need.



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