Dir Field Marketing in New Port Richey, FL at Welbilt

Date Posted: 4/8/2021

Job Snapshot

Job Description

Consider joining the Welbilt family! We are looking for people with an entrepreneurial spirit, a passion for excellence and the inspiration to drive the future of the food industry!

We are Welbilt! We are pioneers and innovators. Our industry knowledge and insights stretch back nearly a century, from the original founding of the Hirsch brothers’ Welbilt Stove Company in 1929. We design, manufacture and supply best-in-class food and beverage equipment for the global foodservice market. We attract talent and build careers. We empower you to grow with us. We recognize you and reward you. We win together as one team.

The Director of Field Marketing is the champion of multiple product lines in the defined region. In close collaboration with the global product marketing teams, the position holder provides all required internal and external product trainings to sales teams, channel partners, and key customers. S/he supports sales teams in lead generation and conversion as appropriate. Internally, s/he serves as focal point for regional feedback on product features, performance, and positioning vs competition to the global product marketing and product management organization.  The leader is focused on the strategic aspect of product commercialization to the market creating an overlying plan in product training, direct sale tools and messaging, competitive comparisons, and standardized material for their brand(s).

Reporting directly to the VP Sales & Marketing, this position is a remote work position.

Major Accountabilities:

  • Product trainings to internal and external commercial teams
  • Tactical support of lead generation and conversion
  • Regional price lists support
  • Feedback on Welbilt and competitive product and strategies to global / regional teams
  • Improvement strategies to drive product performance and customer satisfaction
  • Management of field trials in NPI process

Essential Job Functions:

  • Act as expert for the respective product line in the region externally and internally; answer all product usage and performance related questions from the commercial teams, serve as key contact point of the global product line teams
  • Develop, plan and deliver product training programs for external and internal sales personnel (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer
  • Tactically support sales teams (internal and external) in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.
  • In collaboration with regional service, sales and marketing teams monitor product performance and customer satisfaction and develop and implement improvement strategies (incl. delivery, quality, warranty, technical support)
  • Produce pricings for the region, oversee production of price lists
  • Manage regional University program for product area including. planning, delivery, closing
  • Collect, structure and provide feedback on product performance vs competition and competitor actions to global product line teams
  • Support field trials by ensuring appropriate training of all involved participants

Job Requirements

Job Requirements:

  • Bachelor’s degree  and 10+ years of experience required.
  • Ability to travel up to 75% of the time
  • Deep knowledge of relevant product category and applications
  • Good understanding of regional commercial process, incl. sales, mktg., kam, distribution development and stakeholders
  • Excellent training and communication skills, ability to address different audiences
  • Solid analytic skills allowing to perform and interpret data analysis
  • Familiarity with key concepts of product performance, customer satisfaction, pricing analytics
  • Good interpersonal skills, ability to connect with different audiences quickly

Welbilt, Inc. provides the world’s top chefs, premier chain operators and growing independents with industry-leading equipment and solutions. Our innovative products and solutions are powered by our deep knowledge, operator insights, and culinary expertise. Our portfolio of award-winning product brands includes Cleveland™, Convotherm®, Crem™, Delfield®, Frymaster®, Garland®, Kolpak®, Lincoln™, Manitowoc®, Merco®, Merrychef® and Multiplex®. These product brands are supported by two service brands: FitKitchen®, our fully-integrated kitchen systems brand, and KitchenCare®, our aftermarket parts and service brand. Headquartered in the Tampa Bay region of Florida, supported by over 5,800 employees and operating 17 manufacturing facilities throughout the Americas, Europe and Asia, we sell through a global network of over 3,500 distributors and dealers in over 100 countries. For more information, visit www.welbilt.com.